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Dr. Jordan Peterson On Driving Business Performance | Complete Guide To People In Business

Hiring accurately, setting employee goals, and screening out toxic personalities drive measurable business performance gains.

Watch the full video on YouTube
PodcastJordan B PetersonDecember 12, 2022

Overview

Jordan Peterson draws on clinical psychology, personality research, and his own entrepreneurial journey to address practical people-management challenges for business owners. The discussion covers hiring accuracy, employee goal-setting tools, personality screening, and the economic case for unapologetic capitalism.

Key takeaways

The square root of your headcount does half the work, so improving hiring accuracy delivers outsized ROI.

Conscientiousness predicts managerial performance; openness predicts entrepreneurial and creative performance — they are not interchangeable traits.

Having employees write a personal life vision, not just job goals, measurably increases productivity and cuts attrition.

Dark tetrad personalities — psychopathic, Machiavellian, narcissistic, sadistic — can demolish a team and must be screened out early.

Spend the majority of your management time with top performers, not problem employees; the opposite is what most managers do.

Worth quoting

"The square root of the number of people that you employ will do half the work."

"If you get people to develop a vision for their life, they become more productive — and quite a lot more productive."

"A psychopath is a parasitical predator — they'll use you for their own purposes and they'll do everything they can to make what's yours theirs."

hiring practicespersonality psychologyteam performancegoal settingentrepreneurshipleadershipsmall business

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Thirty minutes with somebody who has made the same call before. Bring the decision the last post made you think about.

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