Skip to content

Field note

Back to field notes

Here's a Better Way to View Your Competitors in Business | Simon Sinek

Here's a Better Way to View Your Competitors in Business | Simon Sinek Reframing competitors as worthy rivals shifts focus from beating others to improving yourself.

Watch the full video on YouTube
VideoSimon SinekApril 4, 2025

Overview

Business competition looks different when viewed through an infinite-game lens, where there is no final winner or loser. The concept of "worthy rivalry" replaces adversarial thinking with a deliberate practice of using stronger players as benchmarks for self-improvement. This applies equally to marketplace competitors and colleagues inside a single organization.

Key takeaways

Calling other companies "competitors" is technically wrong; they are players and rivals in a shared, ongoing game.

A worthy rival is someone stronger than you in specific areas whose excellence exposes your own weaknesses clearly.

The right response to a rival's strength is gratitude and focused improvement, not resentment or attempts to undermine them.

Worthy rivals can exist inside your own organization — a colleague's leadership or communication skills can serve as your benchmark.

Rivals have a natural shelf life; once you outgrow one, move on and find a new, more challenging pacer.

Worth quoting

"Their strengths reveal to you your weaknesses and use them as a foil."

"Use them to learn from them, watch them, study them, use them as your worthy rival, your pacer."

"Worthy rivalry is a much healthier way of viewing other players in the game."

infinite gamecompetitive strategyleadershipself improvementorganizational culturebenchmarking

Put this to work in your business

Start the conversation

Reading about it is the easy part.

Thirty minutes with somebody who has made the same call before. Bring the decision the last post made you think about.

A hand picking up a fountain pen resting on a marble desk in warm light, in black and white.